Where is the irony in Advertising? Somehow, it is something we are only able to see in retrospect. Maybe it's because we get so caught up in the moment that we forget to realize that certain things are not extensions of ourselves. But actually they are. How do you think we represent ourselves visually? There are so many aspects that come in to play through the definition of self. We are represented by everything that we project and the more we interact with the world and society, the more clearly we are defined within it. We even reinterpret our own histories to suit the idea of ourselves now. When we take a moment and really look at how society has evolved in its representations, we realize that man has become consistently more self aware of being focused on, seen and recognized. We no longer see ourselves in the mirror reflection of a God or a people, but something more. Something that extends beyond the characters before us, incapsulates them, and allows you to build on the rising myth of the extraordinary.
In this first project, Smash 137 and Stefan Strumbel take a deeper look into the consumer world and the associations we place on products as identity driving devices. They will investigate the importance of the individual in society and how consumer culture is on the road to eliminating it.
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